Tell Your Employees to Stay Home
Over the past few months we have been talking about the advantages of working with our employees remotely from home. This may not be feasible for all businesses but some such as our advertising agency can work remotely because almost everything we do is on computers....
Print Advertising Marries Digital Advertising
You may have seen them in you favorite magazine, they are called two dimensional bar codes and look something like this: A great way to give your printed direct mail piece some extra punch or bring any type of printed material to life is by placing one or more of...
AIM Launches CAT Pilot
Aim Digital Visions has launched its first experimental digital signage on one of the Capital Area Transit (CAT) buses in Harrisburg, PA. In our first live run the system performed beautifully.
Technology without a purpose
About two weeks ago I posted a blog entry about our Pilot project with Harrisburg CAT and I ended my blog with the statement "Isn't technology great when it serves a purpose!!" Today I wanted to take a moment to revisit this particular topic because today I'm...
Internet Marketing Is Getting Even More Powerful
If you've been following our blogs, you know our company is always aggressively looking for ways to improve and increase return on our clients' investments. One of the most exciting new concepts is email marketing. You may have heard success stories from business...
A Response to Ethics in Advertising
I am pleased the Associated Press chose to quote my thoughts on ethics in the Advertising Industry. As I read the responses from readers, I realize there are two different topics of ethics being discussed.
A Tsunami of Political Advertising Rolling Your Way
Kantar Media, which tracks political advertising, says about $2.6 billion was spent on the 2008 general election—up from $1.7 billion four years earlier In January. Remember how obnoxious it got? This year the ad spending will likely increase again especially since the Supreme Court removed almost all limits on corporate political giving.
Why do I need to sign this? -OR- the paperless office
My rant about why we are still using fax machines in 2010 when digital alternatives are here and better. Its a wake up call for central Pennsylvania that should not be ignored. If your picking this up via RSS feed… Its a really good read. Just go ahead and click through.
The Advertising Industry Needs to Police Itself
A recent article in Ad Age, Ad Industry Battles Back Against Bad Rep, Forms Ethics Institute, really made me laugh. The very formation of this “Institute” by the American Advertising Federation (AAF) which is the Advertising Industry’s primary trade organization...
What You Should Know Before You Pay for a New or Redesigned Web Site
As you know when a new electronic product hits the market the price drops dramatically over time. That day has come with web site design. In the early days of the Internet, when there was a huge demand for web site design and few highly skilled web designers, the cost...
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