The Challenge…Moving from Traditional to Digital Advertising
According to an April 2014 study presented on Emarketer.com1, in 2013 time spent with digital media in the US has surpassed all traditional media for the first time. So why are so many small businesses still doing most of their advertising on traditional media? There...
Cost Per Click Adwords Advertising and Branding
The hottest thing in advertising today is cost per click (CPC) advertising. For those of us who have been in the advertising business for a long time, CPC is a dream come true. But there is one huge aspect of advertising that many advertisers are forgetting: Brand...
Five Fast For Facebook
Facebook Advertising is a great media, if you can keep up with the constant changes. It also takes a lot of time, and the myth that you can grow your fan base organically is just that… a myth. As of September 2014, the reach of brand pages...
Are You Paying for SEO and Getting S.O.?
Like snake oil salesmen from days past, claiming to have the cure for anything that ails you, many website developers and website management firms are claiming to have the cure to making your website generate lots of money with monthly Search Engine Optimization...
A Day in the Life of an Honest Web Services Provider
The back story: last month, we rebuilt an older website for a newer customer of ours. https://amishbuggyrides.com/ Shortly after the new site went online, the customer's marketing agent contacted us with a long email she had received from their previous web...
Facebook Versus Traditional Mass Media, Part 2
In part 1, we focused on the advantages Facebook gives advertisers. But not everyone uses Facebook. Plus, there are other aspects of Facebook that are disadvantages when compared to traditional media. In this installment, we will talk about what traditional media can...
Facebook Versus Traditional Mass Media, Part 1
Can 1,000 Facebook Fans be worth more than 20,000 newspaper readers, radio listeners or TV viewers? The answer is yes! When you understand the difference between fans on your Facebook page and people you reach with traditional media such as radio, newspaper or TV,...
How Do You Sell on Facebook? You Don’t. Part 2
Our last blog focused on building “Likes” on a new Facebook Business page. While the process of building “Likes” never really ends, now we get into the real fun stuff. Creating posts. Edge Rank Your Edge Rank determines how much of your stuff your Fans see. Facebook...
How Do You Sell on Facebook? You Don’t.
Since Facebook hit a billion users a few months ago, signs are that user growth is slowing in the United States. So, what do you do with 158 million Americans on Facebook? Learn to reach them and bond with them. But the question I get all the time is how do you sell...
Social Media and the Missing Moose Principle
In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads. You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.” The Richards Group, an...