Advertising on a Budget of $500 a Month

Advertising on a Budget of $500 a Month As an advertising agency specializing in small market businesses, we run into a lot of businesses that don’t have much money for advertising. Most of them try to do a lot on their own. Some are successful. Many are not. So here...

When to Promote and When to Just Advertise

A very wise and successful businessperson told me once, if you run a retail business, you should promote when business is slow and advertise when it is booming. So, what is the difference between promoting and advertising?  A promotion is when you give customers a...