If you’ve been following our blogs, you know our company is always aggressively looking for ways to improve and increase return on our clients’ investments. One of the most exciting new concepts is email marketing. You may have heard success stories from business people using email marketing or advertising companies like ours, who are offering the service. But this month we asked one of our clients to tell of the results he has seen since he began his Internet strategy employing email marketing.

Check out this video of Keith Phelps, General Manager of Country Farm and Home Gift and Garden Center in Mifflinburg, PA:

This is a great time to look seriously at all the new internet technology available and how it can be employed to market your business. If you are doing as much traditional media advertising as you did 10 or even 5 years ago, you are probably wasting a lot of money. The minimum Internet strategy for most businesses today should include the following:

  • A good Internet site built by people who understand how to optimize for high rankings on search engines.
  • A plan to build an email list of prosective and current customers
  • An email marketing plan

Once you have a great website, email list and email marketing (E-Blast) plan, you can take it further by creating a blog page on your site and using social sites such as Twitter and Facebook to bring people to your site and find prospective new customers.