Email And Social Marketing
Social Marketing and Email Marketing are different than traditional or digital advertising, and it is crucial to understand how to use them correctly. The objective of traditional advertising or digital advertising is to introduce your business and products and persuade your prospects to buy. Social media and email subscribers already know who you are, so the primary use is to maintain top-of-mind awareness for your business and alert your best potential customers to sales, events, or other opportunities.
Build And Manage Emailing Lists – You will need to build an email list if you do not already have one. If you already have a list and want to continue to add to it, we can help. Buying an email list for your business is almost always a bad idea. If you can find a list of emails from people you know would be interested in your product and have the ability to buy from you, then you can buy it. Very few businesses will sell you their email list for a variety of reasons. It is even less likely a business with emails from people with the same profile as your customers will sell you their list. It is always best to build your custom email list. Let us show you some great ways to create the perfect list for your business.
Create – Aim Advertising can design emails with powerful copy and design appealing to your target audience. We create emails that get opened with compelling subject lines. Our years of copywriting and design helps our emails to get read and shared. We can create links to help see the interest of your customers. Aim Advertising has been designing and writing award-winning advertising since 1992. We utilize our years of experience when designing great emails that will get results for your business.
Deploy – We analyze the statistics to determine when the best times are to send e-blasts. We usually resend eblasts to subscribers who do not open the first send. We may also use split lists to test email effectiveness.
Deploy – We analyze the statistics to determine when the best times are to send eblasts. We usually resend eblasts to subscribers who do not open the first send. We may also use split lists to test email effectiveness.
Evaluate – After an eblast is sent we review the statistics. The statistics show us when subscribers open their emails, what links they clicked on, how popular your emails are with your subscribers and much more.
Facebook is one of the most innovative marketing media ever devised. It has the unparalleled ability to target audiences by geography, lifestyle, and demographics. It also can maintain top-of-mind awareness for your business. However, contrary to what some people may think, you cannot get the full impact from Facebook for free. Building a fan base takes an investment of time and money to grow and maintain top-of-mind awareness.
Since 2007, Aim Advertising started posting for clients on Facebook. We have built and managed many successful Facebook pages for businesses of every type. We also stay on top of the continuous changes on Facebook. We can integrate pages that add functionality like contest pages, application form pages, download pages, and more.
We know how to build your fan base with promotions to reach new potential fans and your current Fans. To attract the most fans to your Facebook page, we create posts that get your fans to engage. The more they engage, the more they and their friends see your posts. We use Facebook to build great email marketing lists through contesting.
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Call (570) 522-9200
Ideas For Email Marketing
We Help You Build A List
Put email signup on your website
Gather emails in your business or at events
Use online contesting through social media to gather email
Create online blogs with email signups
Add email signup on your Facebook page
Publish links on your LinkedIn page with offers that require a signup
Use your traditional mail list to direct mail invites for sign up on your email
Add QR codes to your print ads to move people to your online signup
We Design Compelling Emails With The Following Objectives
- Get people to open your email
- Get people to read and Share your email
- Include links that get readers to click
- Optimize for mobile devices
We Manage Your Email Campaigns
- Segment your list and create targeted emails
- Timing your email sending
- Tracking and reporting statistics
- Resends to people who do not open
- Optimize your campaigns using tracking data
Click The Links Below To See Samples Of Some Of Our Eblasts
Maximize Your Success with Facebook
We Can Create A Compelling Facebook Page For Your Business
- Create a Facebook Page
- Gather content for the page
- Choose a design and populate page with compelling content
- Add call to action buttons
Help You Manage Your Facebook Page
- Create posts that engage your fans
- Do posts on a weekly or daily basis
- Add events when possible
- Run Advertising to build your fanbase, gather emails and sell stuff