by mark | Aug 8, 2026 | Uncategorized
Last week we looked at why email open rates aren’t what they used to be. Spam filters have become more sophisticated, email authentication has become more important, and services like Gmail and Apple Mail have changed the way emails are delivered and measured....
by mark | Aug 1, 2026 | Uncategorized
(And How to Fix It) A few years ago, if you had a good email list, open rates of 35% or even 40% weren’t unusual. Today, many businesses are wondering why those same email campaigns struggle to reach even half that number. Has email stopped working? Not at all....
by mark | Jul 18, 2026 | Uncategorized
Last week we explained that Facebook doesn’t show your posts to everyone anymore. Instead, it tests your post with a small audience. So the obvious question becomes: How do you convince Facebook to keep showing your post to more people? The good news is that you...
by mark | Jul 11, 2026 | Uncategorized
Article 2 The flowchart above illustrates exactly how Facebook decides whether to show your post to a larger audience—or stop distributing it after the first few people see it. One of the biggest misunderstandings about Facebook is the belief that everyone who follows...
by mark | Jun 29, 2026 | Uncategorized
Facebook and Email Marketing in 2026 A Six-Part Series for Small Business Owners Article 1 Why Your Facebook Posts and Email Marketing Aren’t Working Like They Used To Every week I hear business owners ask the same questions. “Why are my Facebook posts...
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