How to Get Facebook to Show Your Posts to More People

Last week we explained that Facebook doesn’t show your posts to everyone anymore. Instead, it tests your post with a small audience. So the obvious question becomes: How do you convince Facebook to keep showing your post to more people? The good news is that you...

Why Facebook Doesn’t Show Your Posts to Everyone

Article 2 The flowchart above illustrates exactly how Facebook decides whether to show your post to a larger audience—or stop distributing it after the first few people see it. One of the biggest misunderstandings about Facebook is the belief that everyone who follows...

Facebook and Email Marketing in 2026

Facebook and Email Marketing in 2026 A Six-Part Series for Small Business Owners Article 1 Why Your Facebook Posts and Email Marketing Aren’t Working Like They Used To Every week I hear business owners ask the same questions. “Why are my Facebook posts...

Why Marketing Emails Are Not Getting Into Inboxes

If you’ve been sending email promotions for your business and noticing that fewer people are opening them, you’re not alone. This is something we’ve been hearing from many businesses recently. The reason you are seeing fewer opens, especially since the beginning of...