Throwing Money Down A Dark Hole?

Not caring about the effectiveness of your advertising usually means you are wasting money. The efficiency can be measured best on the Internet, but mass media advertising can also be tracked through your Internet site. The aim of advertising is either increase in...

Are We Too Busy to Read?

[display_podcast] When asked what made him so successful, Wayne Gretzky answered, “I skate to where the puck is going to be, not where it has been.”  This is a great analogy for success in business. More than ever today, the key to business success is to get ahead of...

Are You Still Advertising Like You Did In The 1900s?

If you buy traditional media advertising such as radio, newspaper, TV, billboard, and direct mail, your advertising should be focused on driving people to your web site. Why? According to BIA/Kelsey and ConStat, 97% of all consumers now use online media to research products or services in their local area before buying. If you don’t have a web site, get one.

Tell Your Employees to Stay Home

Over the past few months we have been talking about the advantages of working with our employees remotely from home. This may not be feasible for all businesses but some such as our advertising agency can work remotely because almost everything we do is on computers....