A Response to Ethics in Advertising
I am pleased the Associated Press chose to quote my thoughts on ethics in the Advertising Industry. As I read the responses from readers, I realize there are two different topics of ethics being discussed.
A Tsunami of Political Advertising Rolling Your Way
Kantar Media, which tracks political advertising, says about $2.6 billion was spent on the 2008 general election—up from $1.7 billion four years earlier In January. Remember how obnoxious it got? This year the ad spending will likely increase again especially since the Supreme Court removed almost all limits on corporate political giving.
Why do I need to sign this? -OR- the paperless office
My rant about why we are still using fax machines in 2010 when digital alternatives are here and better. Its a wake up call for central Pennsylvania that should not be ignored. If your picking this up via RSS feed… Its a really good read. Just go ahead and click through.
The Advertising Industry Needs to Police Itself
A recent article in Ad Age, Ad Industry Battles Back Against Bad Rep, Forms Ethics Institute, really made me laugh. The very formation of this “Institute” by the American Advertising Federation (AAF) which is the Advertising Industry’s primary trade organization...
What You Should Know Before You Pay for a New or Redesigned Web Site
As you know when a new electronic product hits the market the price drops dramatically over time. That day has come with web site design. In the early days of the Internet, when there was a huge demand for web site design and few highly skilled web designers, the cost...
The Importance of Relevance
If the audience is not interested in what you are selling it doesn’t matter how many people can see or hear your ad. This fact seems obvious, but when it comes to mass media advertising (radio, TV, newspaper, billboard), many advertisers really miss the mark. It takes...
Is It Just The Economy?
If you’re in business, you know the economy has forced many businesses to cut expenses. Many of the business people I call on in Central and South Eastern Pennsylvania have few expenses they can cut but very often one of them is their advertising. I have always...
Planning Your Advertising for 2010
With the current economic downturn and digital initiatives changing all the rules, if you’re not planning your advertising a year ahead, this is the year you should start. Start with a Review First, review your advertising from the past year and determine what gave...
Before You Plan 2010 Advertising
Time to Check The Infrastructure Of Your Marketing Bridge The Marketing Bridge is a metaphor for the system that bridges the gap between customers and businesses. This metaphoric bridge is supported by pillars represented by many factors needed to hold it up. Some...
It’s Advertising Package Time
As we approach the end of the year and begin planning for next year, many media outlets with packages and enticements will be approaching you for long-term commitments. The word package sounds nice because it sounds like you are getting something special. Packages are...
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