Why do I need to sign this? -OR- the paperless office
My rant about why we are still using fax machines in 2010 when digital alternatives are here and better. Its a wake up call for central Pennsylvania that should not be ignored. If your picking this up via RSS feed… Its a really good read. Just go ahead and click through.
The Advertising Industry Needs to Police Itself
A recent article in Ad Age, Ad Industry Battles Back Against Bad Rep, Forms Ethics Institute, really made me laugh. The very formation of this “Institute” by the American Advertising Federation (AAF) which is the Advertising Industry’s primary trade organization...
What You Should Know Before You Pay for a New or Redesigned Web Site
As you know when a new electronic product hits the market the price drops dramatically over time. That day has come with web site design. In the early days of the Internet, when there was a huge demand for web site design and few highly skilled web designers, the cost...
The Importance of Relevance
If the audience is not interested in what you are selling it doesn’t matter how many people can see or hear your ad. This fact seems obvious, but when it comes to mass media advertising (radio, TV, newspaper, billboard), many advertisers really miss the mark. It takes...
Is It Just The Economy?
If you’re in business, you know the economy has forced many businesses to cut expenses. Many of the business people I call on in Central and South Eastern Pennsylvania have few expenses they can cut but very often one of them is their advertising. I have always...
Planning Your Advertising for 2010
With the current economic downturn and digital initiatives changing all the rules, if you’re not planning your advertising a year ahead, this is the year you should start. Start with a Review First, review your advertising from the past year and determine what gave...
Before You Plan 2010 Advertising
Time to Check The Infrastructure Of Your Marketing Bridge The Marketing Bridge is a metaphor for the system that bridges the gap between customers and businesses. This metaphoric bridge is supported by pillars represented by many factors needed to hold it up. Some...
It’s Advertising Package Time
As we approach the end of the year and begin planning for next year, many media outlets with packages and enticements will be approaching you for long-term commitments. The word package sounds nice because it sounds like you are getting something special. Packages are...
Tracking Your Advertising
Tracking advertising results has always been important, but never more than now. Here’s a new idea on how to get the info you need. Typically advertisers try to track the results of their advertising by asking customers “how did you find out about our company?” Any...
Planning Advertising in the Digital Age
The importance of Gathering Data to Make Media Decisions The spring radio Arbitron is out! Arbitron is the official rating service of the radio industry. Has any radio station offered to show you the numbers? After all, wouldn’t you like to know what you are paying...
Recent Comments