Recession and Market Share – Part 3
Use the Recession to Gain Market Share You’ve probably heard it is easier to increase your market share during a recession. But how important is market share anyway. Market share is everything! With all business, there is a finite amount of money available to that...
Recession and Market Share – Part 2
Creative Ways To Maintain Market Share During a Recession Making sure you maintain market share for your business is key to making it through a recession. Advertising is essential to maintaining or growing your market share. So what if you have to cut advertising?...
Recession and Market Share – Part 1
Do Not Let a Recession Reduce Market Share for Your Business You probably hear advertising media reps advising you to advertise now more than ever due to the recession. Obviously it is in the reps best interest if you do more advertising. But is it in yours? Take into...
Stimulus Advertising
This has been a very rough first quarter for most of the businesses we know. Aim Advertising has had an enormous increase in business owners calling to ask “what can I do to get business in the door when I have very little money to spend?” In our twenty-five plus...
A CASE STUDY – What If I Stop Advertising Entirely?
Many times in my career I have heard advertisers say “I would like to just stop advertising, period, and see what happens.” But in my 28 years in advertising I never saw an advertiser really put it to the test until this year. Sometime in September of 2007 one of our...
Advertising Rules of Thumb – Part 3 of 3
Do not spread your budget across too many media. Determine the media that works best for your business If the media that works best for you is a mass media, dominate it or don’t use it. To make your ad work, it needs to be believable.To be believable you need to be...
Packages and Long Term Commitments – Part 2 of 3
When you are presented with a package from an advertising media representative, ask yourself this: is this package designed to help my business or the media selling it? By nature, packages are cookie cutter solutions. Every business is unique. Even businesses in the...
Fundamental Changes in Advertising – Part 1 of 3
Before the internet, most advertising budgets went to some form of mass media. But today the internet is becoming the dominant advertising media for more and more business. There will always be a need for mass media advertising. That need has changed by varying...
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