Small Business, Small Market – How to Market with Social Media Effectively
There are lots of “how-to” articles and blogs on social media marketing. If it seems to you that most of them are geared toward big companies, you are not alone. Who else can wade through all the social media sites, understand how each one works, and figure out how to...
A Case Study – Radio Versus New Media. Which Do You Think Won?
A Case Study Radio Versus New Media, which Do You Think Won? In February, March, and April, our agency ran an ad campaign for one of our clients designed to see what media would send the most traffic to their web site. We ran a three-month campaign on five...
Technology without a purpose – Mac Dashboard
As a technology geek its my job...no my lifestyle that dictates that I need to keep abreast of current technology as it pertains to the area of business applications. So lets go down my list of Systems. Micro$oft - Check - been there done that - got the free...
Are You Still Advertising Like You Did In The 1900s?
If you buy traditional media advertising such as radio, newspaper, TV, billboard, and direct mail, your advertising should be focused on driving people to your web site. Why? According to BIA/Kelsey and ConStat, 97% of all consumers now use online media to research products or services in their local area before buying. If you don’t have a web site, get one.
Advertise for Free or Close To It – Part 3: Social Media
Everyone is talking about social media, but how many people are really working it? Although it is free to get on Facebook or Twitter, the problem with advertising through social media is time and making it work takes many man-hours. In fact, few small businesses have...
Tell Your Employees to Stay Home
Over the past few months we have been talking about the advantages of working with our employees remotely from home. This may not be feasible for all businesses but some such as our advertising agency can work remotely because almost everything we do is on computers....
Print Advertising Marries Digital Advertising
You may have seen them in you favorite magazine, they are called two dimensional bar codes and look something like this: A great way to give your printed direct mail piece some extra punch or bring any type of printed material to life is by placing one or more of...
AIM Launches CAT Pilot
Aim Digital Visions has launched its first experimental digital signage on one of the Capital Area Transit (CAT) buses in Harrisburg, PA. In our first live run the system performed beautifully.
Technology without a purpose
About two weeks ago I posted a blog entry about our Pilot project with Harrisburg CAT and I ended my blog with the statement "Isn't technology great when it serves a purpose!!" Today I wanted to take a moment to revisit this particular topic because today I'm...
Internet Marketing Is Getting Even More Powerful
If you've been following our blogs, you know our company is always aggressively looking for ways to improve and increase return on our clients' investments. One of the most exciting new concepts is email marketing. You may have heard success stories from business...
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