Social Media and the Missing Moose Principle
In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads. You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.” The Richards Group, an...
Social Media and the Missing Moose Principle
In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads. You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.” The Richards Group, an...
Before You Commit to a Long-Term Radio Contract You Must Read This!
As the owner of an advertising medium, sometimes it is hard for me to talk frankly about local radio sales promotions that are held about this time of year. They are usually disguised as seminars for the purpose of branding the advertiser. But I came across this...
Hot Advertising Idea for 4th Quarter!
[display_podcast] Every Door Direct Mail (EDDM) is a great new way to do direct mail at a low cost. Whether you are an experienced direct mail advertiser or new to direct mail, the United States Post Office program is a great way to save money or get into direct mail...
Throwing Money Down A Dark Hole?
Not caring about the effectiveness of your advertising usually means you are wasting money. The efficiency can be measured best on the Internet, but mass media advertising can also be tracked through your Internet site. The aim of advertising is either increase in...
Converting Advertising Strategies from the 1900’s to the 2000’s
[display_podcast] As we learn the many new ways to advertise created by new digital media, are we forgetting some advertising basics? Why do we advertise? To break it down to its simplest form, we advertise for one of the following reasons: To increase awareness of...
Your Microsoft Geek Is Going To Be Able To Raise His Price
In previous blog entries I took some time to vent about Apple's silly choice to install the Mac Dashboard, and IPhone/Ipad "ish" interface into their desktops and they continued the trend with their newest OS, Lion. And sooner or later I'm going to tear into Ubuntu's...
Are We Too Busy to Read?
[display_podcast] When asked what made him so successful, Wayne Gretzky answered, “I skate to where the puck is going to be, not where it has been.” This is a great analogy for success in business. More than ever today, the key to business success is to get ahead of...
Small Business, Small Market – How to Market with Social Media Effectively
There are lots of “how-to” articles and blogs on social media marketing. If it seems to you that most of them are geared toward big companies, you are not alone. Who else can wade through all the social media sites, understand how each one works, and figure out how to...
A Case Study – Radio Versus New Media. Which Do You Think Won?
A Case Study Radio Versus New Media, which Do You Think Won? In February, March, and April, our agency ran an ad campaign for one of our clients designed to see what media would send the most traffic to their web site. We ran a three-month campaign on five...
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