[display_podcast] Every Door Direct Mail (EDDM) is a great new way to do direct mail at a low cost.  Whether you are an experienced direct mail advertiser or new to direct mail, the United States Post Office program is a great way to save money or get into direct mail...

Not caring about the effectiveness of your advertising usually means you are wasting money. The efficiency can be measured best on the Internet, but mass media advertising can also be tracked through your Internet site. The aim of advertising is either increase in...

[display_podcast] As we learn the many new ways to advertise created by new digital media, are we forgetting some advertising basics?  Why do we advertise?  To break it down to its simplest form, we advertise for one of the following reasons: To increase awareness of...

[display_podcast] When asked what made him so successful, Wayne Gretzky answered, “I skate to where the puck is going to be, not where it has been.”  This is a great analogy for success in business. More than ever today, the key to business success is to get ahead of...

There are lots of “how-to” articles and blogs on social media marketing. If it seems to you that most of them are geared toward big companies, you are not alone. Who else can wade through all the social media sites, understand how each one works, and figure out how to...