Facebook Versus Traditional Mass Media, Part 2

In part 1, we focused on the advantages Facebook gives advertisers. But not everyone uses Facebook. Plus, there are other aspects of Facebook that are disadvantages when compared to traditional media. In this installment, we will talk about what traditional media can...

Facebook Versus Traditional Mass Media, Part 1

Can 1,000 Facebook Fans be worth more than 20,000 newspaper readers, radio listeners or TV viewers? The answer is yes!  When you understand the difference between fans on your Facebook page and people you reach with traditional media such as radio, newspaper or TV,...

How Do You Sell on Facebook? You Don’t. Part 2

Our last blog focused on building “Likes” on a new Facebook Business page. While the process of building “Likes” never really ends, now we get into the real fun stuff. Creating posts. Edge Rank Your Edge Rank determines how much of your stuff your Fans see. Facebook...

How Do You Sell on Facebook? You Don’t.

Since Facebook hit a billion users a few months ago, signs are that user growth is slowing in the United States. So, what do you do with 158 million Americans on Facebook? Learn to reach them and bond with them. But the question I get all the time is how do you sell...

Social Media and the Missing Moose Principle

In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads. You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.” The Richards Group, an...

Hot Advertising Idea for 4th Quarter!

[display_podcast] Every Door Direct Mail (EDDM) is a great new way to do direct mail at a low cost.  Whether you are an experienced direct mail advertiser or new to direct mail, the United States Post Office program is a great way to save money or get into direct mail...

Throwing Money Down A Dark Hole?

Not caring about the effectiveness of your advertising usually means you are wasting money. The efficiency can be measured best on the Internet, but mass media advertising can also be tracked through your Internet site. The aim of advertising is either increase in...