Five Fast For Facebook

Facebook Advertising is a great media, if you can keep up with the constant changes. It also takes a lot of time, and the myth that you can grow your fan base organically is just that… a myth. As of September 2014, the reach of brand pages without advertising dollars...

Facebook Versus Traditional Mass Media, Part 2

In part 1, we focused on the advantages Facebook gives advertisers. But not everyone uses Facebook. Plus, there are other aspects of Facebook that are disadvantages when compared to traditional media. In this installment, we will talk about what traditional media can...

Facebook Versus Traditional Mass Media, Part 1

Can 1,000 Facebook Fans be worth more than 20,000 newspaper readers, radio listeners or TV viewers? The answer is yes!  When you understand the difference between fans on your Facebook page and people you reach with traditional media such as radio, newspaper or TV,...

How Do You Sell on Facebook? You Don’t. Part 2

Our last blog focused on building “Likes” on a new Facebook Business page. While the process of building “Likes” never really ends, now we get into the real fun stuff. Creating posts. Edge Rank Your Edge Rank determines how much of your stuff your Fans see. Facebook...

How Do You Sell on Facebook? You Don’t.

Since Facebook hit a billion users a few months ago, signs are that user growth is slowing in the United States. So, what do you do with 158 million Americans on Facebook? Learn to reach them and bond with them. But the question I get all the time is how do you sell...