by Mark Fleisher | Jun 17, 2014 | Social Media
Facebook Advertising is a great media, if you can keep up with the constant changes. It also takes a lot of time, and the myth that you can grow your fan base organically is just that… a myth. As of September 2014, the reach of brand pages without advertising dollars...
by Mark Fleisher | May 1, 2013 | Social Media
In part 1, we focused on the advantages Facebook gives advertisers. But not everyone uses Facebook. Plus, there are other aspects of Facebook that are disadvantages when compared to traditional media. In this installment, we will talk about what traditional media can...
by Mark Fleisher | Apr 3, 2013 | Social Media
Can 1,000 Facebook Fans be worth more than 20,000 newspaper readers, radio listeners or TV viewers? The answer is yes! When you understand the difference between fans on your Facebook page and people you reach with traditional media such as radio, newspaper or TV,...
by Mark Fleisher | Feb 7, 2013 | Social Media
Our last blog focused on building “Likes” on a new Facebook Business page. While the process of building “Likes” never really ends, now we get into the real fun stuff. Creating posts. Edge Rank Your Edge Rank determines how much of your stuff your Fans see. Facebook...
by Mark Fleisher | Jan 31, 2013 | Social Media
Since Facebook hit a billion users a few months ago, signs are that user growth is slowing in the United States. So, what do you do with 158 million Americans on Facebook? Learn to reach them and bond with them. But the question I get all the time is how do you sell...
by Mark Fleisher | Jan 8, 2013 | Advertising, Social Media
In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads. You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.” The Richards Group, an...
