by mark | Aug 29, 2020 | Advertising Tips, Email Marketing, Social Media, Uncategorized
The Internet has leveled the playing field for small businesses. However, it is a lot more complicated than when you only had to choose between the newspaper, radio, TV, billboard, or direct mail. While those media are still here, now you have to learn how to use...
by mark | Jun 17, 2014 | Social Media
Facebook Advertising is a great media, if you can keep up with the constant changes. It also takes a lot of time, and the myth that you can grow your fan base organically is just that… a myth. As of September 2014, the reach of brand pages without advertising dollars...
by mark | May 1, 2013 | Social Media
In part 1, we focused on the advantages Facebook gives advertisers. But not everyone uses Facebook. Plus, there are other aspects of Facebook that are disadvantages when compared to traditional media. In this installment, we will talk about what traditional media can...
by mark | Apr 3, 2013 | Social Media
Can 1,000 Facebook Fans be worth more than 20,000 newspaper readers, radio listeners or TV viewers? The answer is yes! When you understand the difference between fans on your Facebook page and people you reach with traditional media such as radio, newspaper or TV,...
by mark | Feb 7, 2013 | Social Media
Our last blog focused on building “Likes” on a new Facebook Business page. While the process of building “Likes” never really ends, now we get into the real fun stuff. Creating posts. Edge Rank Your Edge Rank determines how much of your stuff your Fans see. Facebook...
by mark | Jan 31, 2013 | Social Media
Since Facebook hit a billion users a few months ago, signs are that user growth is slowing in the United States. So, what do you do with 158 million Americans on Facebook? Learn to reach them and bond with them. But the question I get all the time is how do you sell...
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