Facebook and Email Marketing in 2026

A Six-Part Series for Small Business Owners

Article 1

Why Your Facebook Posts and Email Marketing Aren’t Working Like They Used To

Every week I hear business owners ask the same questions.

“Why are my Facebook posts getting so few views?”

“Why are my email open rates so low?”

If you’ve been asking those same questions, you’re not alone.

The good news is that there probably isn’t anything wrong with your business.

The rules have simply changed.

Over the past few years, Facebook and the major email providers have completely changed how they decide what people see. Strategies that worked just a few years ago often don’t produce the same results today.

Many business owners assume Facebook is broken or that email marketing no longer works.

Neither is true.

Facebook still works.

Email still works.

But they work differently than they used to.

Over the next few weeks I’ll explain what has changed, why it changed, and—most importantly—what your business can do to improve your results.

Here’s what we’ll be covering:

• Part 2 – Why Facebook Doesn’t Show Your Posts to Everyone

• Part 3 – Five Ways to Increase Your Facebook Reach Without Spending More Money

• Part 4 – Why Email Open Rates Have Fallen

• Part 5 – How to Improve Email Deliverability and Get More Opens

• Part 6 – Building a Digital Marketing Strategy That Still Works Today

If your Facebook reach and email results have been disappointing lately, I think you’ll find this series helpful.