Are You Still Advertising Like You Did In The 1900s?

If you buy traditional media advertising such as radio, newspaper, TV, billboard, and direct mail, your advertising should be focused on driving people to your web site. Why? According to BIA/Kelsey and ConStat, 97% of all consumers now use online media to research...

A Response to Ethics in Advertising

I am pleased the Associated Press chose to quote my thoughts on ethics in the Advertising Industry.  As I read the responses from readers, I realize there are two different topics of ethics being discussed.  The first being the truth in advertising such as advertising...

The Importance of Relevance

If the audience is not interested in what you are selling it doesn’t matter how many people can see or hear your ad. This fact seems obvious, but when it comes to mass media advertising (radio, TV, newspaper, billboard), many advertisers really miss the mark. It takes...

Advertise for Free…or Close To It – Part 2: Viral Video

What are they? Viral videos are short video clips posted on popular sites like YouTube, Yahoo, or MetaCafe. Typically, their purpose it to inform, entertain, or promote. Done properly a video can do all three. How It Works If you’re a business owner you probably have...