by mark | Jun 21, 2011 | Advertising
A Case Study Radio Versus New Media, which Do You Think Won? In February, March, and April, our agency ran an ad campaign for one of our clients designed to see what media would send the most traffic to their web site. We ran a three-month campaign on five...
by Isaac Golding | May 13, 2011 | Advertising, Uncategorized
As a technology geek its my job…no my lifestyle that dictates that I need to keep abreast of current technology as it pertains to the area of business applications. So lets go down my list of Systems. Micro$oft – Check – been there done...
by mark | Dec 28, 2010 | Advertising
If you buy traditional media advertising such as radio, newspaper, TV, billboard, and direct mail, your advertising should be focused on driving people to your web site. Why? According to BIA/Kelsey and ConStat, 97% of all consumers now use online media to research...
by Aim Marketing | Jul 29, 2010 | Advertising
I am pleased the Associated Press chose to quote my thoughts on ethics in the Advertising Industry. As I read the responses from readers, I realize there are two different topics of ethics being discussed. The first being the truth in advertising such as advertising...
by Aim Marketing | Jul 23, 2010 | Advertising, Uncategorized
Kantar Media, which tracks political advertising, says about $2.6 billion was spent on the 2008 general election—up from $1.7 billion four years earlier In January. Remember how obnoxious it got? This year the ad spending will likely increase again especially since...
by mark | Apr 19, 2010 | Advertising
If the audience is not interested in what you are selling it doesn’t matter how many people can see or hear your ad. This fact seems obvious, but when it comes to mass media advertising (radio, TV, newspaper, billboard), many advertisers really miss the mark. It takes...
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