by mark | Sep 15, 2014 | Advertising, SEO
The hottest thing in advertising today is cost per click (CPC) advertising. For those of us who have been in the advertising business for a long time, CPC is a dream come true. But there is one huge aspect of advertising that many advertisers are forgetting: Brand...
by mark | Jun 25, 2013 | Advertising
A very wise and successful businessperson told me once, if you run a retail business, you should promote when business is slow and advertise when it is booming. So, what is the difference between promoting and advertising? A promotion is when you give customers a...
by mark | Jan 31, 2013 | Advertising
In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads. You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.” The Richards Group, an...
by mark | Jan 8, 2013 | Advertising, Social Media
In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads. You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.” The Richards Group, an...
by mark | Nov 7, 2012 | Advertising, Social Media
As the owner of an advertising medium, sometimes it is hard for me to talk frankly about local radio sales promotions that are held about this time of year. They are usually disguised as seminars for the purpose of branding the advertiser. But I came across this...
by mark | Jun 21, 2011 | Advertising
A Case Study Radio Versus New Media, which Do You Think Won? In February, March, and April, our agency ran an ad campaign for one of our clients designed to see what media would send the most traffic to their web site. We ran a three-month campaign on five...
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