When to Promote and When to Just Advertise

A very wise and successful businessperson told me once, if you run a retail business, you should promote when business is slow and advertise when it is booming. So, what is the difference between promoting and advertising?  A promotion is when you give customers a...

Social Media and the Missing Moose Principle

In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads. You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.” The Richards Group, an...