Print Advertising Marries Digital Advertising

You may have seen them in you favorite magazine, they are called two dimensional bar codes and look something like this: A great way to give your printed direct mail piece some extra punch or bring any type of printed material to life is by placing one or more of...

Internet Marketing Is Getting Even More Powerful

If you’ve been following our blogs, you know our company is always aggressively looking for ways to improve and increase return on our clients’ investments. One of the most exciting new concepts is email marketing. You may have heard success stories from...

Is It Just The Economy?

If you’re in business, you know the economy has forced many businesses to cut expenses. Many of the business people I call on in Central and South Eastern Pennsylvania have few expenses they can cut but very often one of them is their advertising. I have always...

Planning Your Advertising for 2010

With the current economic downturn and digital initiatives changing all the rules, if you’re not planning your advertising a year ahead, this is the year you should start. Start with a Review First, review your advertising from the past year and determine what gave...

Before You Plan 2010 Advertising

Time to Check The Infrastructure Of Your Marketing Bridge The Marketing Bridge is a metaphor for the system that bridges the gap between customers and businesses. This metaphoric bridge is supported by pillars represented by many factors needed to hold it up. Some...

It’s Advertising Package Time

As we approach the end of the year and begin planning for next year, many media outlets with packages and enticements will be approaching you for long-term commitments. The word package sounds nice because it sounds like you are getting something special. Packages are...