by mark | May 24, 2012 | Advertising Tips
Not caring about the effectiveness of your advertising usually means you are wasting money. The efficiency can be measured best on the Internet, but mass media advertising can also be tracked through your Internet site. The aim of advertising is either increase in...
by mark | Mar 15, 2012 | Advertising Tips
[display_podcast] As we learn the many new ways to advertise created by new digital media, are we forgetting some advertising basics? Why do we advertise? To break it down to its simplest form, we advertise for one of the following reasons: To increase awareness of...
by mark | Jan 10, 2012 | Advertising Tips
[display_podcast] When asked what made him so successful, Wayne Gretzky answered, “I skate to where the puck is going to be, not where it has been.” This is a great analogy for success in business. More than ever today, the key to business success is to get ahead of...
by mark | Oct 5, 2011 | Advertising Tips
There are lots of “how-to” articles and blogs on social media marketing. If it seems to you that most of them are geared toward big companies, you are not alone. Who else can wade through all the social media sites, understand how each one works, and figure out how to...
by mark | Sep 27, 2010 | Advertising Tips
Everyone is talking about social media, but how many people are really working it? Although it is free to get on Facebook or Twitter, the problem with advertising through social media is time and making it work takes many man-hours. In fact, few small businesses have...
by mark | Sep 27, 2010 | Advertising Tips
You may have seen them in you favorite magazine, they are called two dimensional bar codes and look something like this: A great way to give your printed direct mail piece some extra punch or bring any type of printed material to life is by placing one or more of...
Recent Comments