Are We Too Busy to Read?

[display_podcast] When asked what made him so successful, Wayne Gretzky answered, “I skate to where the puck is going to be, not where it has been.”  This is a great analogy for success in business. More than ever today, the key to business success is to get ahead of...

Is It Just The Economy?

If you’re in business, you know the economy has forced many businesses to cut expenses. Many of the business people I call on in Central and South Eastern Pennsylvania have few expenses they can cut but very often one of them is their advertising. I have always...