by mark | Sep 22, 2009 | Advertising Tips
Tracking advertising results has always been important, but never more than now. Here’s a new idea on how to get the info you need. Typically advertisers try to track the results of their advertising by asking customers “how did you find out about our company?” Any...
by mark | Aug 19, 2009 | Advertising Tips
The importance of Gathering Data to Make Media Decisions The spring radio Arbitron is out! Arbitron is the official rating service of the radio industry. Has any radio station offered to show you the numbers? After all, wouldn’t you like to know what you are paying...
by mark | Aug 19, 2009 | Advertising Tips
What are they? E-blasts can be anything from a newsletter to a basic call to action sales offer sent via e-mail to a list you’ve built. E-blasts are not necessarily free. While you could email to large numbers of people using a traditional email program at no charge,...
by mark | Aug 19, 2009 | Advertising Tips
Your customers are turning to the internet more for product education and reviews. In this series we’ll show you how to meet them there with these simple, cheap (or free!) methods.
by mark | Jun 23, 2009 | Advertising Tips
Do Not Let a Recession Reduce Market Share for Your Business You probably hear advertising media reps advising you to advertise now more than ever due to the recession. Obviously it is in the reps best interest if you do more advertising. But is it in yours? Take into...
by Mary | May 18, 2009 | Advertising Tips
This has been a very rough first quarter for most of the businesses we know. Aim Advertising has had an enormous increase in business owners calling to ask “what can I do to get business in the door when I have very little money to spend?” In our twenty-five plus...
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