by mark | Mar 15, 2012 | Advertising Tips
[display_podcast] As we learn the many new ways to advertise created by new digital media, are we forgetting some advertising basics? Why do we advertise? To break it down to its simplest form, we advertise for one of the following reasons: To increase awareness of...
by mark | Jan 10, 2012 | Advertising Tips
[display_podcast] When asked what made him so successful, Wayne Gretzky answered, “I skate to where the puck is going to be, not where it has been.” This is a great analogy for success in business. More than ever today, the key to business success is to get ahead of...
by mark | Oct 5, 2011 | Advertising Tips
There are lots of “how-to” articles and blogs on social media marketing. If it seems to you that most of them are geared toward big companies, you are not alone. Who else can wade through all the social media sites, understand how each one works, and figure out how to...
by mark | Jun 21, 2011 | Advertising
A Case Study Radio Versus New Media, which Do You Think Won? In February, March, and April, our agency ran an ad campaign for one of our clients designed to see what media would send the most traffic to their web site. We ran a three-month campaign on five...
by mark | Dec 28, 2010 | Advertising
If you buy traditional media advertising such as radio, newspaper, TV, billboard, and direct mail, your advertising should be focused on driving people to your web site. Why? According to BIA/Kelsey and ConStat, 97% of all consumers now use online media to research...
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