by mark | Nov 7, 2012 | Advertising, Social Media
As the owner of an advertising medium, sometimes it is hard for me to talk frankly about local radio sales promotions that are held about this time of year. They are usually disguised as seminars for the purpose of branding the advertiser. But I came across this...
by mark | Sep 17, 2012 | Advertising Tips
[display_podcast] Every Door Direct Mail (EDDM) is a great new way to do direct mail at a low cost. Whether you are an experienced direct mail advertiser or new to direct mail, the United States Post Office program is a great way to save money or get into direct mail...
by mark | May 24, 2012 | Advertising Tips
Not caring about the effectiveness of your advertising usually means you are wasting money. The efficiency can be measured best on the Internet, but mass media advertising can also be tracked through your Internet site. The aim of advertising is either increase in...
by mark | Mar 15, 2012 | Advertising Tips
[display_podcast] As we learn the many new ways to advertise created by new digital media, are we forgetting some advertising basics? Why do we advertise? To break it down to its simplest form, we advertise for one of the following reasons: To increase awareness of...
by mark | Jan 10, 2012 | Advertising Tips
[display_podcast] When asked what made him so successful, Wayne Gretzky answered, “I skate to where the puck is going to be, not where it has been.” This is a great analogy for success in business. More than ever today, the key to business success is to get ahead of...
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