by mark | Jan 31, 2013 | Advertising
In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads. You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.” The Richards Group, an...
by mark | Jan 8, 2013 | Advertising, Social Media
In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads. You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.” The Richards Group, an...
by mark | Nov 7, 2012 | Advertising, Social Media
As the owner of an advertising medium, sometimes it is hard for me to talk frankly about local radio sales promotions that are held about this time of year. They are usually disguised as seminars for the purpose of branding the advertiser. But I came across this...
by mark | Sep 17, 2012 | Advertising Tips
[display_podcast] Every Door Direct Mail (EDDM) is a great new way to do direct mail at a low cost. Whether you are an experienced direct mail advertiser or new to direct mail, the United States Post Office program is a great way to save money or get into direct mail...
by mark | May 24, 2012 | Advertising Tips
Not caring about the effectiveness of your advertising usually means you are wasting money. The efficiency can be measured best on the Internet, but mass media advertising can also be tracked through your Internet site. The aim of advertising is either increase in...
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