Five Fast For Facebook

Facebook Advertising is a great media, if you can keep up with the constant changes. It also takes a lot of time, and the myth that you can grow your fan base organically is just that… a myth. As of September 2014, the reach of brand pages without advertising dollars...

Are You Paying for SEO and Getting S.O.?

Like snake oil salesmen from days past, claiming to have the cure for anything that ails you, many website developers and website management firms are claiming to have the cure to making your website generate lots of money with monthly Search Engine Optimization...

A Day in the Life of an Honest Web Services Provider

The back story: last month, we rebuilt an older website for a newer customer of ours. https://amishbuggyrides.com/ Shortly after the new site went online, the customer’s marketing agent contacted us with a long email she had received from their previous web...

When to Promote and When to Just Advertise

A very wise and successful businessperson told me once, if you run a retail business, you should promote when business is slow and advertise when it is booming. So, what is the difference between promoting and advertising?  A promotion is when you give customers a...

Facebook Versus Traditional Mass Media, Part 2

In part 1, we focused on the advantages Facebook gives advertisers. But not everyone uses Facebook. Plus, there are other aspects of Facebook that are disadvantages when compared to traditional media. In this installment, we will talk about what traditional media can...