by Isaac Golding | Sep 24, 2010 | Uncategorized
About two weeks ago I posted a blog entry about our Pilot project with Harrisburg CAT and I ended my blog with the statement “Isn’t technology great when it serves a purpose!!” Today I wanted to take a moment to revisit this particular topic because...
by Aim Marketing | Jul 23, 2010 | Advertising, Uncategorized
Kantar Media, which tracks political advertising, says about $2.6 billion was spent on the 2008 general election—up from $1.7 billion four years earlier In January. Remember how obnoxious it got? This year the ad spending will likely increase again especially since...
by mark | Dec 31, 2009 | Advertising Tips
With the current economic downturn and digital initiatives changing all the rules, if you’re not planning your advertising a year ahead, this is the year you should start. Start with a Review First, review your advertising from the past year and determine what gave...
by mark | Aug 19, 2009 | Advertising Tips
The importance of Gathering Data to Make Media Decisions The spring radio Arbitron is out! Arbitron is the official rating service of the radio industry. Has any radio station offered to show you the numbers? After all, wouldn’t you like to know what you are paying...
by mark | Aug 19, 2009 | Advertising Tips
What are they? E-blasts can be anything from a newsletter to a basic call to action sales offer sent via e-mail to a list you’ve built. E-blasts are not necessarily free. While you could email to large numbers of people using a traditional email program at no charge,...
Recent Comments