Advertising Rules of Thumb – Part 3 of 3
Do not spread your budget across too many media. Determine the media that works best for your business If the media that works best for you is a mass media, dominate it or don’t use it. To make your ad work, it needs to be believable.To be believable you need to be...
Packages and Long Term Commitments – Part 2 of 3
When you are presented with a package from an advertising media representative, ask yourself this: is this package designed to help my business or the media selling it? By nature, packages are cookie cutter solutions. Every business is unique. Even businesses in the...
Fundamental Changes in Advertising – Part 1 of 3
Before the internet, most advertising budgets went to some form of mass media. But today the internet is becoming the dominant advertising media for more and more business. There will always be a need for mass media advertising. That need has changed by varying...
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