by mark | Jun 21, 2011 | Advertising
A Case Study Radio Versus New Media, which Do You Think Won? In February, March, and April, our agency ran an ad campaign for one of our clients designed to see what media would send the most traffic to their web site. We ran a three-month campaign on five...
by mark | Dec 28, 2010 | Advertising
If you buy traditional media advertising such as radio, newspaper, TV, billboard, and direct mail, your advertising should be focused on driving people to your web site. Why? According to BIA/Kelsey and ConStat, 97% of all consumers now use online media to research...
by mark | Sep 27, 2010 | Advertising Tips
Everyone is talking about social media, but how many people are really working it? Although it is free to get on Facebook or Twitter, the problem with advertising through social media is time and making it work takes many man-hours. In fact, few small businesses have...
by mark | Sep 27, 2010 | Uncategorized
Over the past few months we have been talking about the advantages of working with our employees remotely from home. This may not be feasible for all businesses but some such as our advertising agency can work remotely because almost everything we do is on computers....
by mark | Sep 27, 2010 | Advertising Tips
You may have seen them in you favorite magazine, they are called two dimensional bar codes and look something like this: A great way to give your printed direct mail piece some extra punch or bring any type of printed material to life is by placing one or more of...
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