Social Media and the Missing Moose Principle

by | Jan 8, 2013 | Advertising, Social Media

In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads.  You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.”  The Richards Group, an...