Social Media and the Missing Moose Principle

by mark | Jan 8, 2013 | Advertising, Social Media

In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads. You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.” The Richards Group, an...

Before You Commit to a Long-Term Radio Contract You Must Read This!

by mark | Nov 7, 2012 | Advertising, Social Media

As the owner of an advertising medium, sometimes it is hard for me to talk frankly about local radio sales promotions that are held about this time of year. They are usually disguised as seminars for the purpose of branding the advertiser. But I came across this...