by mark | Nov 24, 2008 | Advertising Tips
Do not spread your budget across too many media. Determine the media that works best for your business If the media that works best for you is a mass media, dominate it or don’t use it. To make your ad work, it needs to be believable.To be believable you need to be...
by mark | Nov 17, 2008 | Advertising Tips, Marketing Strategy
When you are presented with a package from an advertising media representative, ask yourself this: is this package designed to help my business or the media selling it? By nature, packages are cookie cutter solutions. Every business is unique. Even businesses in the...
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