by mark | Nov 17, 2008 | Advertising Tips, Marketing Strategy
When you are presented with a package from an advertising media representative, ask yourself this: is this package designed to help my business or the media selling it? By nature, packages are cookie cutter solutions. Every business is unique. Even businesses in the...
by mark | Nov 10, 2008 | Advertising, Marketing Strategy
Before the internet, most advertising budgets went to some form of mass media. But today the internet is becoming the dominant advertising media for more and more business. There will always be a need for mass media advertising. That need has changed by varying...
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