by mark | Jun 24, 2009 | Marketing Strategy
Creative Ways To Maintain Market Share During a Recession Making sure you maintain market share for your business is key to making it through a recession. Advertising is essential to maintaining or growing your market share. So what if you have to cut advertising?...
by mark | Jun 23, 2009 | Advertising Tips
Do Not Let a Recession Reduce Market Share for Your Business You probably hear advertising media reps advising you to advertise now more than ever due to the recession. Obviously it is in the reps best interest if you do more advertising. But is it in yours? Take into...
by mark | Dec 12, 2008 | Advertising Tips
Many times in my career I have heard advertisers say “I would like to just stop advertising, period, and see what happens.” But in my 28 years in advertising I never saw an advertiser really put it to the test until this year. Sometime in September of 2007 one of our...
by mark | Nov 24, 2008 | Advertising Tips
Do not spread your budget across too many media. Determine the media that works best for your business If the media that works best for you is a mass media, dominate it or don’t use it. To make your ad work, it needs to be believable.To be believable you need to be...
by mark | Nov 17, 2008 | Advertising Tips, Marketing Strategy
When you are presented with a package from an advertising media representative, ask yourself this: is this package designed to help my business or the media selling it? By nature, packages are cookie cutter solutions. Every business is unique. Even businesses in the...
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