by mark | Oct 20, 2009 | Advertising Tips
Time to Check The Infrastructure Of Your Marketing Bridge The Marketing Bridge is a metaphor for the system that bridges the gap between customers and businesses. This metaphoric bridge is supported by pillars represented by many factors needed to hold it up. Some...
by mark | Sep 22, 2009 | Advertising Tips
As we approach the end of the year and begin planning for next year, many media outlets with packages and enticements will be approaching you for long-term commitments. The word package sounds nice because it sounds like you are getting something special. Packages are...
by mark | Sep 22, 2009 | Advertising Tips
Tracking advertising results has always been important, but never more than now. Here’s a new idea on how to get the info you need. Typically advertisers try to track the results of their advertising by asking customers “how did you find out about our company?” Any...
by mark | Aug 19, 2009 | Advertising Tips
The importance of Gathering Data to Make Media Decisions The spring radio Arbitron is out! Arbitron is the official rating service of the radio industry. Has any radio station offered to show you the numbers? After all, wouldn’t you like to know what you are paying...
by mark | Aug 19, 2009 | Advertising
What are they? Viral videos are short video clips posted on popular sites like YouTube, Yahoo, or MetaCafe. Typically, their purpose it to inform, entertain, or promote. Done properly a video can do all three. How It Works If you’re a business owner you probably have...
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