Facebook is one of the most powerful marketing tools ever invented. No wonder it is by far the leading social media network. As of 2017 Facebook reaches almost 2 billion people monthly. That’s double the amount reached by the next largest network and three to six times larger than most of the other top name social media networks.
Facebook has the incomparable ability to build and maintain top of mind awareness at a very low cost. It also has the ability to reach highly targeted audiences with great precision, and with huge impact. Like most digital marketing tools it also delivers to a large audience at a relatively low cost and drives takable traffic to your website or business.
That being said, you need to know how to use it. To determine how best to use Facebook for your business you need to decide what your objective is. Do you want to create and maintain top of mind awareness among your current and best potential customers? Or do you want to find new customers?
If your goal is to maintain top of mind awareness, first you’ll need to build a fan-base. Then, you’ll need to keep your fan-base engaged. To build a fan-base you have to determine the ratio of how quickly you want to build to how much you want to spend. The faster you want to build that base, the more you need to spend.
If your objective is to find new customers, Facebook has the ability to send ads in the form of posts to people who fit a specific profile. Then you can measure the success of your ads immediately by seeing the interactions you get. The interactions can be in the form of comments about your ad, likes, and shares. You can also get your audience to click to your website or register to win something. When they register to win something you add to the rules that they will subscribe to your email list. These are just some of the great things you can do.
The only downside is time. You need time to learn how to do it. Then if your objective is to build and maintain top of mind awareness, you need time to keep your audience engaged. That means you have to create posts that get people to engage and that can be challenging and time-consuming.
We have been developing techniques to build fan-bases and keep audiences engaged for over a decade. We have a proven track record for finding the right customers and driving them to your business. Let us show you what we can do for your business. Give us a call today for a free, no-obligation presentation.
Some Facebook Success Stories
- Pulling 900 in cars in to see a drive-thru light show for a Christmas Tree Farm using ONLY Facebook and e-mail marketing. The client spent less than $500 on both combined.
- The interaction between a car dealer and customer that sold a Chevrolet Spark.
- A contest giveaway for NASCAR tickets for a car dealer. We spent $300.00 on Facebook plus the cost of the tickets and built over 1,000 new fans in one month and some posts had over 200,000 impressions. At the end of the contest, we were able to give the dealer over 80 new names, addresses and phone numbers of fans within a 50- mile radius of the dealership. The dealer Facebook page now has over 9,500 fans.
- Used Facebook to gather emails for a furniture store by doing sweepstakes to win a new recliner. The advertiser spent $180 on Facebook boosts and about $300 for the cost of the recliner. The advertiser got over 500 new email signups from mostly women with a profile that qualifies them to be good prospects for purchasing furniture within a 35-mile radius of the store.
- Plus many, more.
Contact us for more Facebook success stories.
Below are a couple of Facebook pages we manage. On the Hawkins page, we create posts that ask people to guess something about the image. The Silver Moon Flea Market is open Every Sunday. On their page, we get there when they first open and show people what is on sale each Sunday. Sometimes we post live video and sometimes we just show pictures.
Let Aim Advertising build your fan-base and build and maintain Top-of-Mind awareness.
We post as often as three times a week. We schedule posts that have value to your audience. We link to other content, including photos and videos that are designed to keep your fan base engaged.
We build your fan base with paid advertising. We use Facebook for top-of-mind awareness. Once you have a large enough fan base your ads are more likely to work. Obtaining new fans is part of an ongoing strategy that ultimately influences customers when they are finally ready to buy.
Aim makes sure your website and Facebook is controlled by one web designer/developer. Social Media integration and communication is all one marketing strategy.
We recommend you get involved even if you do hire us, no one knows your business and customers better than you. Facebook needs your input. You should be following the feeds, looking at the content that is being shared, and offering feedback. You should be involved in the creative process, know where information is coming from, and how the message is spread.
Social media should be part of your overall marketing strategy so don’t hire someone just for social media. They need to understand content, copyrighting, SEO, analytics, advertising, research, and many other marketing fundamentals and principles to create an effective strategy.