How Do You Sell on Facebook? You Don’t.

by | Jan 31, 2013 | Social Media

Since Facebook hit a billion users a few months ago, signs are that user growth is slowing in the United States. So, what do you do with 158 million Americans on Facebook? Learn to reach them and bond with them. But the question I get all the time is how do you sell...

Social Media and the Missing Moose Principle

by | Jan 31, 2013 | Advertising

In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads. You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.” The Richards Group, an...

Social Media and the Missing Moose Principle

by | Jan 8, 2013 | Advertising, Social Media

In the late 1980’s, the most successful radio campaign of all time was the Motel 6 radio ads.  You remember the ones with the folksy announcer, Tom Bodett, who always ended the spots with the famous line, “we’ll leave the light on for you.”  The Richards Group, an...