You may have seen them in you favorite magazine, they are called two dimensional bar codes and look something like this:
A great way to give your printed direct mail piece some extra punch or bring any type of printed material to life is by placing one or more of these images within your printed piece.
Here’s how it works. You would need a smart phone to download an application designed to run on your particular phone (iPhone, Black Berry, Android). This application would be able to recognize the code using its camera lens and get the instructions from the code such as get a coupon, go to a web site or play a video.
AIM applied this technology to a direct mail piece in September. Although smart phones are just starting to take off in our area, we expect this concept to become widely used in the near future. To demonstrate, download the application for your particular phone here (iTunes app store or Android market) and load the application. Then launch the application. You’ll see the camera on your phone come on. Hold the phone over the image above so the camera can see it and line it up until the phone reads the image. Then, it will take you to one of our videos. You can now use this application whenever you see it in your favorite magazine or many other soon to be seen places.