Everyone is talking about social media, but how many people are really working it? Although it is free to get on Facebook or Twitter, the problem with advertising through social media is time and making it work takes many man-hours. In fact, few small businesses have the time it takes to really make social media work.
When Facebook first started happening, one large company in the Harrisburg, PA area went on Facebook to start promoting and found their customers were posting negative comments about them. As the number of friends increased they found the need for a larger staff working full time to clean up the negative comments about their business.
Earlier this year a client we know began building a friends list. Within a very short time they had the maximum 5,000 friends and eventually as many as 200,000 fans. It takes on person in the marketing department about two hours a day to work Facebook and a second person spends about an hour a day working Twitter. The time is spent first reviewing all the comments on their Facebook accounts. With 5,000 friends you may imagine, this can take some time. The next thing they do is post new comments talking about various things going on at the business, which are of interest to their friends and fan base. What do they get for all this work? Through Facebook they can get up to 200,000 impressions every two days. Not bad for working about ten hours a week.
There are over half a billion Facebook users and about 105 million Twitter users but Twitter is quickly growing and should become part of your social marketing strategy. News travels fast on Twitter and many of your customers use it to communicate daily. Download the Tweet Deck and start sorting and organizing your tweets!