What are they?
E-blasts can be anything from a newsletter to a basic call to action sales offer sent via e-mail to a list you’ve built. E-blasts are not necessarily free. While you could email to large numbers of people using a traditional email program at no charge, we recommend you either purchase a program to help you do your own e-blasts or sign up with a company that lets you use their service on-line. Both options make it easy with step by step instructions and templates. Whether you purchase your own software or use an on-line service, both make it easier to stay compliant with the CAN-SPAM act.
How It Works
You collect emails and build a list by soliciting current or potential customers for their e-mail address. Common ways of doing this is by offering discounts or valuable information via the e-blast. Most e-blast services offer reporting that tells you how many people opened your message and whether they acted upon the links within.
Why It Works
The valuable statistics in the reports allows you to tailor your message for best results and send it to the right people. By profiling your list you can segment it into sub-interest groups, targeting your customers even further. In the end, relevancy is what really makes the message work. You could run ads in front of thousands of people who will never notice it if there is nothing relevant to them. Running the same ad in front of a thousand people interested in the content and most, if not all will notice it.
While it takes some up-front work to build an email list and write and design the e-blasts, this is something you should consider. E-blasts can provide immediate responses and results – something that few advertising methods can provide.